If you want to gain the maximum benefit
from internet marketing you must understand three facts:
1. Online marketing will only work if you understand marketing.
2. Online marketing means much more than having a website.
3. Online marketing is only a fraction of all marketing.
Planning your online marketing campaign is vital. A thorough
understanding of your target audience and detailed knowledge of
their needs will help you to establish the theme and content of
your website and to define the most effective promotional activities
that will generate relevant traffic to your site, especially targeted
customer traffic. An important part of the planning process is
research, asking your existing customers for their opinions on
your service, if they have access to the internet and how they
search for products or services will provide you with valuable
information.
We have know-how on variety of online marketing channels, which
including search engine ranking, marketplaces, keywords campaign,
etc. Each of them will apply to different industry and budget.
Traffic analysis of an online marketing efficiency
Campaign started from Dec 2003
Before that, visits per month was less than 600
Visits per month in Mar/Apr 2003 approaching 2000
FACT: 85%* of all Web site
traffic and 70%** of all online purchases originate from a search
engine or directory. * Georgia Institute of Technology
** Jupiter Research
